APA (7th ed.) Citation

Pettigrew, S., & Research, A. f. C. (2010). The emperor's new clothes: Are we seeing our subjects clearly? Association for Consumer Research.

Chicago Style (17th ed.) Citation

Pettigrew, Simone, and Association for Consumer Research. The Emperor's New Clothes: Are We Seeing Our Subjects Clearly? Association for Consumer Research, 2010.

MLA (9th ed.) Citation

Pettigrew, Simone, and Association for Consumer Research. The Emperor's New Clothes: Are We Seeing Our Subjects Clearly? Association for Consumer Research, 2010.