The Effects of Musical Fit on Choice Between Competing Pairs of Cultural Products

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The Effects of Musical Fit on Choice Between Competing Pairs of Cultural Products

Previous studies have claimed that music can prime the selection of certain products and influence consumers’ propensity to spend because it activates related knowledge of the world and subsequently raises the salience of certain products and behaviors associated with that music. Music that correspo...

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Bibliographic Details
Main Authors:	Yeoh, J., North, Adrian
Format:	Journal Article
Published:	Ohio State University * School of Music 2009
Subjects:	music preference choice consumers
Online Access:	http://kb.osu.edu/dspace/handle/1811/44658 http://hdl.handle.net/20.500.11937/46797

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