Devising Firm Advocacy Strategy via the understanding of Issue Selection and Consumer Mobilisation in Different Industry Settings

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Devising Firm Advocacy Strategy via the understanding of Issue Selection and Consumer Mobilisation in Different Industry Settings

Bibliographic Details
Main Author:	O'Brien, Ingrid
Other Authors:	-
Format:	Conference Paper
Published:	- 2010
Online Access:	http://hdl.handle.net/20.500.11937/46768

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