Music CD purchase decisions

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Music CD purchase decisions

The increasing ease and frequency of digital music piracy and the global nature of the music industry make it important to understand why consumers in different national markets purchase music CDs. Study 1 identified 5 factors underlying CD purchasing, noting these differences between British and Ja...

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Bibliographic Details
Main Authors:	North, Adrian, Oishi, Atsuko
Format:	Journal Article
Published:	Wiley-Blackwell Publishing Inc. 2006
Online Access:	http://hdl.handle.net/20.500.11937/46655

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