APA (7th ed.) Citation

Lee, T., O’Cass, A., & Sok, P. (2015). Why doesn’t our branding pay off: Optimising the effects of branding through innovation. Emerald.

Chicago Style (17th ed.) Citation

Lee, Thomas, A. O’Cass, and P. Sok. Why Doesn’t Our Branding Pay off: Optimising the Effects of Branding Through Innovation. Emerald, 2015.

MLA (9th ed.) Citation

Lee, Thomas, et al. Why Doesn’t Our Branding Pay off: Optimising the Effects of Branding Through Innovation. Emerald, 2015.