Quantifying the numeric and linguistic magnitude of perceived risk in e-commerce interactions for RDSS

Quantifying the numeric and linguistic magnitude of perceived risk in e-commerce interactions for RDSS

In an e-commerce business interaction, the risk assessing agent by analyzing the possible level of perceived risk beforehand can make an informed decision of its future course of interaction with an agent. The perceived risk in the context of an e-commerce business interaction is a multidimensional...

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Bibliographic Details
Main Authors: Hussain, Omar, Chang, Elizabeth, Hussain, Farookh Khadeer, Dillon, Tharam S.
Other Authors: Elizabeth Chang
Format: Conference Paper
Published: Institute of Electrical and Electronics Engineers (IEEE) 2008
Subjects:
possibility theory and fuzzy sets
Perceived risk
performance risk
financial risk
Online Access:http://hdl.handle.net/20.500.11937/46484

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