Video game market segmentation based on user behavior

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Video game market segmentation based on user behavior

Games excited generations in various societies: from the very simple physical form - to the latest generation of digital games - in the world where we are living. They always played an important role in every aspect of human life. The initial forces behind games where means as social interaction, pu...

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Bibliographic Details
Main Authors:	Khaleghi, K., Lugmayr, Artur
Format:	Conference Paper
Published:	2012
Online Access:	http://hdl.handle.net/20.500.11937/46162

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