Testing advertising via new media: an exploratory study of advertising practitioner attitudes

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Testing advertising via new media: an exploratory study of advertising practitioner attitudes

Bibliographic Details
Main Authors:	Kerr, G., Dickinson, Sonia, Waller, D., Mortimer, K.
Other Authors:	Terry Flew
Format:	Conference Paper
Published:	Australia and New Zealand Communication Association 2009
Online Access:	http://hdl.handle.net/20.500.11937/46074

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