Testing advertising via new media: an exploratory study of advertising practitioner attitudes
| Main Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Australia and New Zealand Communication Association
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/46074 |
| _version_ | 1848757459360940032 |
|---|---|
| author | Kerr, G. Dickinson, Sonia Waller, D. Mortimer, K. |
| author2 | Terry Flew |
| author_facet | Terry Flew Kerr, G. Dickinson, Sonia Waller, D. Mortimer, K. |
| author_sort | Kerr, G. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T09:28:26Z |
| format | Conference Paper |
| id | curtin-20.500.11937-46074 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:28:26Z |
| publishDate | 2009 |
| publisher | Australia and New Zealand Communication Association |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-460742017-02-28T01:45:22Z Testing advertising via new media: an exploratory study of advertising practitioner attitudes Kerr, G. Dickinson, Sonia Waller, D. Mortimer, K. Terry Flew 2009 Conference Paper http://hdl.handle.net/20.500.11937/46074 Australia and New Zealand Communication Association restricted |
| spellingShingle | Kerr, G. Dickinson, Sonia Waller, D. Mortimer, K. Testing advertising via new media: an exploratory study of advertising practitioner attitudes |
| title | Testing advertising via new media: an exploratory study of advertising practitioner attitudes |
| title_full | Testing advertising via new media: an exploratory study of advertising practitioner attitudes |
| title_fullStr | Testing advertising via new media: an exploratory study of advertising practitioner attitudes |
| title_full_unstemmed | Testing advertising via new media: an exploratory study of advertising practitioner attitudes |
| title_short | Testing advertising via new media: an exploratory study of advertising practitioner attitudes |
| title_sort | testing advertising via new media: an exploratory study of advertising practitioner attitudes |
| url | http://hdl.handle.net/20.500.11937/46074 |