Communicating Marketing and Advocacy Research to Practice

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Communicating Marketing and Advocacy Research to Practice

This paper reports on a study that explored the role of library associations in the communication of marketing and advocacy research to practice. Support for making research information accessible to practitioners through library associations’ publications can be found in previous studies which exam...

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Bibliographic Details
Main Author:	Haddow, Gaby
Format:	Conference Paper
Published:	IFLA 2010
Subjects:	research communication marketing research practitioner reading habits
Online Access:	http://hdl.handle.net/20.500.11937/46015

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