Does product labelling evoke guilt in consumers?

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Does product labelling evoke guilt in consumers?

Bibliographic Details
Main Authors:	Lim, Wesley, Phau, Ian
Other Authors:	Dewi Tojib
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2009
Online Access:	http://hdl.handle.net/20.500.11937/45807

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