Sales promotion strategies and youth drinking in Australia

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Sales promotion strategies and youth drinking in Australia

This study employed an exploratory approach to generate detailed information about how in-store shopping experiences and exposure to sales promotion activities feature in the alcohol choices of Australian 18–21 year old drinkers. The qualitative methods of interviews, focus groups, and emailed narra...

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Bibliographic Details
Main Authors:	Pettigrew, Simone, Biagioni, Nicole, Jones, S., Daube, Michael, Kirby, G., Stafford, J., Chikritzhs, Tanya
Format:	Journal Article
Published:	Elsevier Ltd 2015
Online Access:	http://hdl.handle.net/20.500.11937/45748

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