Sales promotion strategies and youth drinking in Australia
This study employed an exploratory approach to generate detailed information about how in-store shopping experiences and exposure to sales promotion activities feature in the alcohol choices of Australian 18–21 year old drinkers. The qualitative methods of interviews, focus groups, and emailed narra...
| Main Authors: | , , , , , , |
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| Format: | Journal Article |
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Elsevier Ltd
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/45748 |
| _version_ | 1848757371186184192 |
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| author | Pettigrew, Simone Biagioni, Nicole Jones, S. Daube, Michael Kirby, G. Stafford, J. Chikritzhs, Tanya |
| author_facet | Pettigrew, Simone Biagioni, Nicole Jones, S. Daube, Michael Kirby, G. Stafford, J. Chikritzhs, Tanya |
| author_sort | Pettigrew, Simone |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study employed an exploratory approach to generate detailed information about how in-store shopping experiences and exposure to sales promotion activities feature in the alcohol choices of Australian 18–21 year old drinkers. The qualitative methods of interviews, focus groups, and emailed narratives were used during 2014 to collect relevant data. The findings suggest that young drinkers' in-store shopping experiences and exposure to sales promotions influence the type, range, and quantity of alcohol purchased. In particular, the role of sales staff can be critical in increasing the amount of alcohol purchased by drawing drinkers' attention to and encouraging their participation in sales promotions. There thus appears to be an important interaction between promotional practices and young drinkers purchasing substantially larger quantities of alcohol than originally intended. Such practices need review in light of the high risk of alcohol-related harm experienced by many members of this age group. |
| first_indexed | 2025-11-14T09:27:02Z |
| format | Journal Article |
| id | curtin-20.500.11937-45748 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:27:02Z |
| publishDate | 2015 |
| publisher | Elsevier Ltd |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-457482017-09-13T14:26:11Z Sales promotion strategies and youth drinking in Australia Pettigrew, Simone Biagioni, Nicole Jones, S. Daube, Michael Kirby, G. Stafford, J. Chikritzhs, Tanya This study employed an exploratory approach to generate detailed information about how in-store shopping experiences and exposure to sales promotion activities feature in the alcohol choices of Australian 18–21 year old drinkers. The qualitative methods of interviews, focus groups, and emailed narratives were used during 2014 to collect relevant data. The findings suggest that young drinkers' in-store shopping experiences and exposure to sales promotions influence the type, range, and quantity of alcohol purchased. In particular, the role of sales staff can be critical in increasing the amount of alcohol purchased by drawing drinkers' attention to and encouraging their participation in sales promotions. There thus appears to be an important interaction between promotional practices and young drinkers purchasing substantially larger quantities of alcohol than originally intended. Such practices need review in light of the high risk of alcohol-related harm experienced by many members of this age group. 2015 Journal Article http://hdl.handle.net/20.500.11937/45748 10.1016/j.socscimed.2015.07.035 Elsevier Ltd restricted |
| spellingShingle | Pettigrew, Simone Biagioni, Nicole Jones, S. Daube, Michael Kirby, G. Stafford, J. Chikritzhs, Tanya Sales promotion strategies and youth drinking in Australia |
| title | Sales promotion strategies and youth drinking in Australia |
| title_full | Sales promotion strategies and youth drinking in Australia |
| title_fullStr | Sales promotion strategies and youth drinking in Australia |
| title_full_unstemmed | Sales promotion strategies and youth drinking in Australia |
| title_short | Sales promotion strategies and youth drinking in Australia |
| title_sort | sales promotion strategies and youth drinking in australia |
| url | http://hdl.handle.net/20.500.11937/45748 |