Reasoned versus reactive prediction of behaviour: a meta-analysis of the prototype willingness model

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Reasoned versus reactive prediction of behaviour: a meta-analysis of the prototype willingness model

The prototype willingness model (PWM) was designed to extend expectancy-value models of health behaviour by also including a heuristic, or social reactive pathway, to better explain health-risk behaviours in adolescents and young adults. The pathway includes prototype, i.e., images of a typical pers...

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Bibliographic Details
Main Authors:	Todd, J., Kothe, E., Mullan, Barbara, Monds, L.
Format:	Journal Article
Published:	2014
Online Access:	http://hdl.handle.net/20.500.11937/45738

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