The effect of retail cigarette pack displays on unplanned purchases: results from immediate post-purchase interviews

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The effect of retail cigarette pack displays on unplanned purchases: results from immediate post-purchase interviews

Objective: To assess the influence of point-of-sale (POS) cigarette displays on unplanned purchases. Methods: Intercept interviews were conducted with customers observed purchasing cigarettes from retail outlets featuring POS cigarette displays. Measures included intention to purchase cigarettes pri...

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Bibliographic Details
Main Authors:	Carter, Owen, Mills, Brennen, Donovan, Robert
Format:	Journal Article
Published:	BMJ Publishing Group 2009
Online Access:	http://hdl.handle.net/20.500.11937/45640

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