Sustainable business strategies and PESTEL framework

This paper aims to provide a brief review of cloud computing, followed by an analysis of cloud computing environment using the PESTEL framework. The future implications and limitations of adopting cloud computing as an effective eco-friendly strategy to reduce carbon footprint are also discussed in...

Full description

Bibliographic Details
Main Authors: Issa, Tomayess, Chang, Vanessa, Issa, Theodora
Format: Journal Article
Published: Global Science and Technology Forum 2010
Subjects:
Online Access:http://dl6.globalstf.org/index.php/joc/article/viewFile/429/455
http://hdl.handle.net/20.500.11937/45566
_version_ 1848757321397698560
author Issa, Tomayess
Chang, Vanessa
Issa, Theodora
author_facet Issa, Tomayess
Chang, Vanessa
Issa, Theodora
author_sort Issa, Tomayess
building Curtin Institutional Repository
collection Online Access
description This paper aims to provide a brief review of cloud computing, followed by an analysis of cloud computing environment using the PESTEL framework. The future implications and limitations of adopting cloud computing as an effective eco-friendly strategy to reduce carbon footprint are also discussed in the paper. This paper concludes with a recommendation to guide researchers to further examine this phenomenon. Organizations today face tough economic times, especially following the recent global financial crisis and the evidence of catastrophic climate change. International and local businesses find themselves compelled to review their strategies. They need to consider their organizational expenses and priorities and to strategically consider how best to save. Traditionally, Information Technology (IT) department is one area that would be affected negatively in the review. Continuing to fund these strategic technologies during an economic downturn is vital to organizations. It is predicted that in coming years IT resources will only be available online. More and more organizations are looking at operating smarter businesses by investigating technologies such as cloud computing, virtualization and green IT to find ways to cut costs and increase efficiencies.
first_indexed 2025-11-14T09:26:14Z
format Journal Article
id curtin-20.500.11937-45566
institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T09:26:14Z
publishDate 2010
publisher Global Science and Technology Forum
recordtype eprints
repository_type Digital Repository
spelling curtin-20.500.11937-455662017-01-30T15:21:48Z Sustainable business strategies and PESTEL framework Issa, Tomayess Chang, Vanessa Issa, Theodora Sustainable Business Strategy PESTEL Framework Ethical issues Cloud Computing This paper aims to provide a brief review of cloud computing, followed by an analysis of cloud computing environment using the PESTEL framework. The future implications and limitations of adopting cloud computing as an effective eco-friendly strategy to reduce carbon footprint are also discussed in the paper. This paper concludes with a recommendation to guide researchers to further examine this phenomenon. Organizations today face tough economic times, especially following the recent global financial crisis and the evidence of catastrophic climate change. International and local businesses find themselves compelled to review their strategies. They need to consider their organizational expenses and priorities and to strategically consider how best to save. Traditionally, Information Technology (IT) department is one area that would be affected negatively in the review. Continuing to fund these strategic technologies during an economic downturn is vital to organizations. It is predicted that in coming years IT resources will only be available online. More and more organizations are looking at operating smarter businesses by investigating technologies such as cloud computing, virtualization and green IT to find ways to cut costs and increase efficiencies. 2010 Journal Article http://hdl.handle.net/20.500.11937/45566 http://dl6.globalstf.org/index.php/joc/article/viewFile/429/455 Global Science and Technology Forum fulltext
spellingShingle Sustainable Business Strategy
PESTEL Framework
Ethical issues
Cloud Computing
Issa, Tomayess
Chang, Vanessa
Issa, Theodora
Sustainable business strategies and PESTEL framework
title Sustainable business strategies and PESTEL framework
title_full Sustainable business strategies and PESTEL framework
title_fullStr Sustainable business strategies and PESTEL framework
title_full_unstemmed Sustainable business strategies and PESTEL framework
title_short Sustainable business strategies and PESTEL framework
title_sort sustainable business strategies and pestel framework
topic Sustainable Business Strategy
PESTEL Framework
Ethical issues
Cloud Computing
url http://dl6.globalstf.org/index.php/joc/article/viewFile/429/455
http://hdl.handle.net/20.500.11937/45566