APA (7th ed.) Citation

Lwin, M., Phau, I., & Rita, P. (2012). Exploring the effectiveness of existential guilt appeal: Durable products. European Marketing Academy.

Chicago Style (17th ed.) Citation

Lwin, Michael, Ian Phau, and Paulo Rita. Exploring the Effectiveness of Existential Guilt Appeal: Durable Products. European Marketing Academy, 2012.

MLA (9th ed.) Citation

Lwin, Michael, et al. Exploring the Effectiveness of Existential Guilt Appeal: Durable Products. European Marketing Academy, 2012.