Understanding Consumer Reactions to Offshore Outsourcing of Customer Services

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Understanding Consumer Reactions to Offshore Outsourcing of Customer Services

Offshore outsourcing is a fast-growing aspect of the world economy today and it has drawn attention from policy makers as well as public at large in many developed countries. However, there is hardly any research on how outsourcing of customer services may influence individual consumers, their perce...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Mathur, R., Dhawan, A.
Other Authors:	Harbhajan Kehal
Format:	Book Chapter
Published:	Idea Group Publishing 2006
Online Access:	http://hdl.handle.net/20.500.11937/45477

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