APA (7th ed.) Citation

Vogel, V., Evanschitzky, H., & Ramaseshan, B. (2008). Customer equity drivers and future sales. American Marketing Association.

Chicago Style (17th ed.) Citation

Vogel, Verena, H. Evanschitzky, and Balasubramani Ramaseshan. Customer Equity Drivers and Future Sales. American Marketing Association, 2008.

MLA (9th ed.) Citation

Vogel, Verena, et al. Customer Equity Drivers and Future Sales. American Marketing Association, 2008.