From ivory towers to international business: are universities export ready in their recruitment of international students?

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From ivory towers to international business: are universities export ready in their recruitment of international students?

The main hypothesis examined in this study is that the success of export recruitment strategies of universities is partly determined by their export readiness, defined as a function of market orientation. This article seeks to fulfil both a research and a practitioner gap in the export of education...

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Bibliographic Details
Main Author:	Naidoo, Vik
Format:	Journal Article
Published:	Sage Publications, Inc 2010
Online Access:	http://hdl.handle.net/20.500.11937/45298

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