Gathering Linguistic Data from Multinational Companies: Inter-Cultural Communication in the Workplace
That much communication in international business, particularly in multinational companies, takes place in English, is a fact that faces little challenge. English is increasingly a global language, with estimates that nearly one quarter of the world’s population, or between 1.2 and 1.5 billion peopl...
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| Format: | Book Chapter |
| Published: |
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/45242 |
| _version_ | 1848757228232769536 |
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| author | Briguglio, Carmela |
| author_facet | Briguglio, Carmela |
| author_sort | Briguglio, Carmela |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | That much communication in international business, particularly in multinational companies, takes place in English, is a fact that faces little challenge. English is increasingly a global language, with estimates that nearly one quarter of the world’s population, or between 1.2 and 1.5 billion people, are already fluent or competent in it (Crystal, 1997). This trend is likely to continue in the foreseeable future (Crystal, 2012; Graddol, 2000 & 2006), and in the field of business, arguably even more so than in other areas (Bargiela-Chiappini & Nickerson, 2003; LouhialaSalminen & Charles, 2006). Economic developments on a global scale, new communications technologies, the explosion in international marketing and advertising, and mass entertainment have also promoted the continued expansion of English as a global “lingua franca”. |
| first_indexed | 2025-11-14T09:24:45Z |
| format | Book Chapter |
| id | curtin-20.500.11937-45242 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:24:45Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-452422017-09-13T14:22:13Z Gathering Linguistic Data from Multinational Companies: Inter-Cultural Communication in the Workplace Briguglio, Carmela That much communication in international business, particularly in multinational companies, takes place in English, is a fact that faces little challenge. English is increasingly a global language, with estimates that nearly one quarter of the world’s population, or between 1.2 and 1.5 billion people, are already fluent or competent in it (Crystal, 1997). This trend is likely to continue in the foreseeable future (Crystal, 2012; Graddol, 2000 & 2006), and in the field of business, arguably even more so than in other areas (Bargiela-Chiappini & Nickerson, 2003; LouhialaSalminen & Charles, 2006). Economic developments on a global scale, new communications technologies, the explosion in international marketing and advertising, and mass entertainment have also promoted the continued expansion of English as a global “lingua franca”. 2016 Book Chapter http://hdl.handle.net/20.500.11937/45242 10.1057/9781137507686_5 restricted |
| spellingShingle | Briguglio, Carmela Gathering Linguistic Data from Multinational Companies: Inter-Cultural Communication in the Workplace |
| title | Gathering Linguistic Data from Multinational Companies: Inter-Cultural Communication in the Workplace |
| title_full | Gathering Linguistic Data from Multinational Companies: Inter-Cultural Communication in the Workplace |
| title_fullStr | Gathering Linguistic Data from Multinational Companies: Inter-Cultural Communication in the Workplace |
| title_full_unstemmed | Gathering Linguistic Data from Multinational Companies: Inter-Cultural Communication in the Workplace |
| title_short | Gathering Linguistic Data from Multinational Companies: Inter-Cultural Communication in the Workplace |
| title_sort | gathering linguistic data from multinational companies: inter-cultural communication in the workplace |
| url | http://hdl.handle.net/20.500.11937/45242 |