E-commerce transactions, the installed base of credit cards, and the potential mobile E-commerce adoption

E-commerce transactions, the installed base of credit cards, and the potential mobile E-commerce adoption

Mobile e-commerce (m-commerce) relaxes consumers’ temporal and geographic purchasing constraints and encourage the establishment of omnichannel markets. It is often argued that rapid increase in smartphone penetration is the primary driver of m-commerce adoption, whereas others contend that early ad...

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Bibliographic Details
Main Authors: Madden, G., Banerjee, A., Rappoport, P., Suenaga, Hiroaki
Format: Journal Article
Published: Routledge 2016
Online Access:http://hdl.handle.net/20.500.11937/45077

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