E-commerce transactions, the installed base of credit cards, and the potential mobile E-commerce adoption

Mobile e-commerce (m-commerce) relaxes consumers’ temporal and geographic purchasing constraints and encourage the establishment of omnichannel markets. It is often argued that rapid increase in smartphone penetration is the primary driver of m-commerce adoption, whereas others contend that early ad...

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Main Authors: Madden, G., Banerjee, A., Rappoport, P., Suenaga, Hiroaki
Format: Journal Article
Published: Routledge 2016
Online Access:http://hdl.handle.net/20.500.11937/45077
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author Madden, G.
Banerjee, A.
Rappoport, P.
Suenaga, Hiroaki
author_facet Madden, G.
Banerjee, A.
Rappoport, P.
Suenaga, Hiroaki
author_sort Madden, G.
building Curtin Institutional Repository
collection Online Access
description Mobile e-commerce (m-commerce) relaxes consumers’ temporal and geographic purchasing constraints and encourage the establishment of omnichannel markets. It is often argued that rapid increase in smartphone penetration is the primary driver of m-commerce adoption, whereas others contend that early adoption of m-commerce applications are mostly by “relatively heavy” Internet commerce users. Brynjolfsson et al. (2013) argue that rapid increase in smartphone penetration is the primary driver of m-commerce adoption, whereas Einav et al. (2014) contend that early adoption of m-commerce applications are mostly by ‘relatively heavy’ Internet commerce users. This article explores strength of the influences within a nested multiple-service framework, where the reduced-form econometric analysis allows for interdependency between m-commerce and e-commerce services, and the installed base of credit cards. The results reveal a complex situation in which credit cards facilitate e-commerce services, whereas m-commerce adoptions are driven by prior e-commerce and online transaction activity. Also, higher respondent incomes are negatively associated with proposed m-commerce adoption. Surprisingly, privacy concerns do not affect proposed adoption independently; however, an interaction term suggests privacy remains an adoption barrier for the older persons.
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institution Curtin University Malaysia
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spelling curtin-20.500.11937-450772017-09-13T14:17:43Z E-commerce transactions, the installed base of credit cards, and the potential mobile E-commerce adoption Madden, G. Banerjee, A. Rappoport, P. Suenaga, Hiroaki Mobile e-commerce (m-commerce) relaxes consumers’ temporal and geographic purchasing constraints and encourage the establishment of omnichannel markets. It is often argued that rapid increase in smartphone penetration is the primary driver of m-commerce adoption, whereas others contend that early adoption of m-commerce applications are mostly by “relatively heavy” Internet commerce users. Brynjolfsson et al. (2013) argue that rapid increase in smartphone penetration is the primary driver of m-commerce adoption, whereas Einav et al. (2014) contend that early adoption of m-commerce applications are mostly by ‘relatively heavy’ Internet commerce users. This article explores strength of the influences within a nested multiple-service framework, where the reduced-form econometric analysis allows for interdependency between m-commerce and e-commerce services, and the installed base of credit cards. The results reveal a complex situation in which credit cards facilitate e-commerce services, whereas m-commerce adoptions are driven by prior e-commerce and online transaction activity. Also, higher respondent incomes are negatively associated with proposed m-commerce adoption. Surprisingly, privacy concerns do not affect proposed adoption independently; however, an interaction term suggests privacy remains an adoption barrier for the older persons. 2016 Journal Article http://hdl.handle.net/20.500.11937/45077 10.1080/00036846.2016.1189507 Routledge restricted
spellingShingle Madden, G.
Banerjee, A.
Rappoport, P.
Suenaga, Hiroaki
E-commerce transactions, the installed base of credit cards, and the potential mobile E-commerce adoption
title E-commerce transactions, the installed base of credit cards, and the potential mobile E-commerce adoption
title_full E-commerce transactions, the installed base of credit cards, and the potential mobile E-commerce adoption
title_fullStr E-commerce transactions, the installed base of credit cards, and the potential mobile E-commerce adoption
title_full_unstemmed E-commerce transactions, the installed base of credit cards, and the potential mobile E-commerce adoption
title_short E-commerce transactions, the installed base of credit cards, and the potential mobile E-commerce adoption
title_sort e-commerce transactions, the installed base of credit cards, and the potential mobile e-commerce adoption
url http://hdl.handle.net/20.500.11937/45077