The New Logic in Building Isomorphic Theory of Management Decision Realities

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The New Logic in Building Isomorphic Theory of Management Decision Realities

Purpose – This article aims to describe ethnographic theory and research that maintains the integrity of the individual case while generalizing to multiple cases in research on management decisions. The study aims to provoke and prod management decision researchers to employ ethnographic research to...

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Bibliographic Details
Main Authors:	Woodside, Arch, Ko, E., Huan, T.
Format:	Journal Article
Published:	Emerald 2012
Subjects:	Principles Case study research Ethnography Management decision Theory
Online Access:	http://hdl.handle.net/20.500.11937/44914

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