Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia

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Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia

Bibliographic Details
Main Authors:	Sharma, Piyush, Chung, C.M., Erramilli, M.K., Sivakumaran, B.
Other Authors:	Henry Wai-Chung Yeung
Format:	Book Chapter
Published:	Edward Elgar Publishing 2007
Online Access:	http://hdl.handle.net/20.500.11937/44683

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