Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Book Chapter |
| Published: |
Edward Elgar Publishing
2007
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| Online Access: | http://hdl.handle.net/20.500.11937/44683 |
| _version_ | 1848757071977119744 |
|---|---|
| author | Sharma, Piyush Chung, C.M. Erramilli, M.K. Sivakumaran, B. |
| author2 | Henry Wai-Chung Yeung |
| author_facet | Henry Wai-Chung Yeung Sharma, Piyush Chung, C.M. Erramilli, M.K. Sivakumaran, B. |
| author_sort | Sharma, Piyush |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T09:22:16Z |
| format | Book Chapter |
| id | curtin-20.500.11937-44683 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:22:16Z |
| publishDate | 2007 |
| publisher | Edward Elgar Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-446832018-12-14T00:55:33Z Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia Sharma, Piyush Chung, C.M. Erramilli, M.K. Sivakumaran, B. Henry Wai-Chung Yeung 2007 Book Chapter http://hdl.handle.net/20.500.11937/44683 Edward Elgar Publishing restricted |
| spellingShingle | Sharma, Piyush Chung, C.M. Erramilli, M.K. Sivakumaran, B. Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia |
| title | Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia |
| title_full | Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia |
| title_fullStr | Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia |
| title_full_unstemmed | Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia |
| title_short | Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia |
| title_sort | challenges of marketing to asian consumers: exploring the influence of different cultures, life styles and values on consumer behaviour in asia |
| url | http://hdl.handle.net/20.500.11937/44683 |