APA (7th ed.) Citation

Sharma, P., Chung, C., Erramilli, M., Sivakumaran, B., & Yeung, H. W. (2007). Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia. Edward Elgar Publishing.

Chicago Style (17th ed.) Citation

Sharma, Piyush, C.M Chung, M.K Erramilli, B. Sivakumaran, and Henry Wai-Chung Yeung. Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia. Edward Elgar Publishing, 2007.

MLA (9th ed.) Citation

Sharma, Piyush, et al. Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia. Edward Elgar Publishing, 2007.