Varying levels of personal nostalgia's effects on emotions

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Varying levels of personal nostalgia's effects on emotions

Using experimental research design this research examines changes in emotions of 514 respondents experiencing varying intensities of Personal Nostalgia when exposed to advertising. Six emotions related to Personal Nostalgia are examined and subjects divided into three intensity groups. Mixed results...

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Bibliographic Details
Main Author:	Marchegiani, Chris
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	Emotions Advertising appeals Experimental research Personal nostalgia
Online Access:	http://hdl.handle.net/20.500.11937/44621

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