Tourist Shoppers’ Evaluation of Retail Service: A Study of Cross-Border versus International Outshoppers

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Tourist Shoppers’ Evaluation of Retail Service: A Study of Cross-Border versus International Outshoppers

This article extends the concept of customer perceived value (CPV) to the tourist outshopping context and explores the differences in antecedents and outcomes of CPV between cross-border and international outshoppers. A large-scale field survey in Hong Kong with cross-border outshoppers from mainlan...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Chen, I., Luk, S.
Format:	Journal Article
Published:	Sage Publications Inc 2018
Subjects:	international outshoppers cross-border outshoppers evaluation of retail service tourist shopping behavior
Online Access:	http://hdl.handle.net/20.500.11937/44541

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