Tourist Shoppers’ Evaluation of Retail Service: A Study of Cross-Border versus International Outshoppers
This article extends the concept of customer perceived value (CPV) to the tourist outshopping context and explores the differences in antecedents and outcomes of CPV between cross-border and international outshoppers. A large-scale field survey in Hong Kong with cross-border outshoppers from mainlan...
| Main Authors: | , , |
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| Format: | Journal Article |
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Sage Publications Inc
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/44541 |
| _version_ | 1848757031150813184 |
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| author | Sharma, Piyush Chen, I. Luk, S. |
| author_facet | Sharma, Piyush Chen, I. Luk, S. |
| author_sort | Sharma, Piyush |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This article extends the concept of customer perceived value (CPV) to the tourist outshopping context and explores the differences in antecedents and outcomes of CPV between cross-border and international outshoppers. A large-scale field survey in Hong Kong with cross-border outshoppers from mainland China and international shoppers from four Western countries (Australia, Canada, the United Kingdom, and the United States) shows that perceived product quality, risk, and value for money have a stronger effect on CPV for cross-border outshoppers, and employee service quality and lifestyle congruence for international outshoppers. CPV also has a stronger positive effect on satisfaction, word of mouth, and repeat purchase intentions for cross-border outshoppers, whereas satisfaction has a stronger positive impact on word of mouth and repeat purchase intentions for international outshoppers. We discuss the conceptual contribution and managerial implications of our findings for international retailers, researchers, and tourism organizations. |
| first_indexed | 2025-11-14T09:21:37Z |
| format | Journal Article |
| id | curtin-20.500.11937-44541 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:21:37Z |
| publishDate | 2018 |
| publisher | Sage Publications Inc |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-445412020-07-22T02:56:58Z Tourist Shoppers’ Evaluation of Retail Service: A Study of Cross-Border versus International Outshoppers Sharma, Piyush Chen, I. Luk, S. international outshoppers cross-border outshoppers evaluation of retail service tourist shopping behavior This article extends the concept of customer perceived value (CPV) to the tourist outshopping context and explores the differences in antecedents and outcomes of CPV between cross-border and international outshoppers. A large-scale field survey in Hong Kong with cross-border outshoppers from mainland China and international shoppers from four Western countries (Australia, Canada, the United Kingdom, and the United States) shows that perceived product quality, risk, and value for money have a stronger effect on CPV for cross-border outshoppers, and employee service quality and lifestyle congruence for international outshoppers. CPV also has a stronger positive effect on satisfaction, word of mouth, and repeat purchase intentions for cross-border outshoppers, whereas satisfaction has a stronger positive impact on word of mouth and repeat purchase intentions for international outshoppers. We discuss the conceptual contribution and managerial implications of our findings for international retailers, researchers, and tourism organizations. 2018 Journal Article http://hdl.handle.net/20.500.11937/44541 10.1177/1096348015584439 Sage Publications Inc fulltext |
| spellingShingle | international outshoppers cross-border outshoppers evaluation of retail service tourist shopping behavior Sharma, Piyush Chen, I. Luk, S. Tourist Shoppers’ Evaluation of Retail Service: A Study of Cross-Border versus International Outshoppers |
| title | Tourist Shoppers’ Evaluation of Retail Service: A Study of Cross-Border versus International Outshoppers |
| title_full | Tourist Shoppers’ Evaluation of Retail Service: A Study of Cross-Border versus International Outshoppers |
| title_fullStr | Tourist Shoppers’ Evaluation of Retail Service: A Study of Cross-Border versus International Outshoppers |
| title_full_unstemmed | Tourist Shoppers’ Evaluation of Retail Service: A Study of Cross-Border versus International Outshoppers |
| title_short | Tourist Shoppers’ Evaluation of Retail Service: A Study of Cross-Border versus International Outshoppers |
| title_sort | tourist shoppers’ evaluation of retail service: a study of cross-border versus international outshoppers |
| topic | international outshoppers cross-border outshoppers evaluation of retail service tourist shopping behavior |
| url | http://hdl.handle.net/20.500.11937/44541 |