Effects of power influence on the relationship between department store and its subtenants in China

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Effects of power influence on the relationship between department store and its subtenants in China

The perspective that asymmetrical power relationship on vertical channel would lead to dominating partner exploitation with the use of coercive power is examined within the context of horizontal channel exchange relationship between department stores and tenant retailers. A power structure-action-ou...

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Bibliographic Details
Main Author:	Yip, Leslie Sai-chung
Format:	Thesis
Language:	English
Published:	Curtin University 2003
Subjects:	relationship marketing retail stores marketing channels
Online Access:	http://hdl.handle.net/20.500.11937/442

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