A fuzzy inference model for risk based informed decision-making in e-business
Since its invention, the web has considerably advanced and it now provides its users with sophisticated technologies and processes for facilitating interactions. This has enabled its users to complete their tasks by efficient ways, which reduces the duration of their interaction/s and in turn increa...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Conference Paper |
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IEEE Computer Society
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/44073 |
| _version_ | 1848756893135142912 |
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| author | Hussain, Omar Dillon, Tharam S. Chang, Elizabeth Hussain, Farookh Khadeer |
| author2 | Arjan Durresi |
| author_facet | Arjan Durresi Hussain, Omar Dillon, Tharam S. Chang, Elizabeth Hussain, Farookh Khadeer |
| author_sort | Hussain, Omar |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Since its invention, the web has considerably advanced and it now provides its users with sophisticated technologies and processes for facilitating interactions. This has enabled its users to complete their tasks by efficient ways, which reduces the duration of their interaction/s and in turn increases their productivity. But in such an environment, it is imperative for a user to make informed decisions in a proactive way by which it can achieve its aims and maximize its interaction experience. In the literature, various approaches have been proposed which a user can consider and utilize while making an interaction-based decision in web-based ecommerce. But at the same time the notion of risk has been considerably ignored in that domain; even though it has been mentioned in the literature that risk plays an important part while decision-making in any domain. So in order to have such an analysis of risk while decision-making, in this paper we highlight the importance of risk and then propose a fuzzy inference model for assisting risk-based decision making in e-commerce business interactions. |
| first_indexed | 2025-11-14T09:19:26Z |
| format | Conference Paper |
| id | curtin-20.500.11937-44073 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:19:26Z |
| publishDate | 2009 |
| publisher | IEEE Computer Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-440732022-12-09T07:12:34Z A fuzzy inference model for risk based informed decision-making in e-business Hussain, Omar Dillon, Tharam S. Chang, Elizabeth Hussain, Farookh Khadeer Arjan Durresi Leonard Barolli Tomoya Enokido Minoru Uehara Elhadi Shakshuki Makoto Takizawa perceived risk risk propensity decision making Since its invention, the web has considerably advanced and it now provides its users with sophisticated technologies and processes for facilitating interactions. This has enabled its users to complete their tasks by efficient ways, which reduces the duration of their interaction/s and in turn increases their productivity. But in such an environment, it is imperative for a user to make informed decisions in a proactive way by which it can achieve its aims and maximize its interaction experience. In the literature, various approaches have been proposed which a user can consider and utilize while making an interaction-based decision in web-based ecommerce. But at the same time the notion of risk has been considerably ignored in that domain; even though it has been mentioned in the literature that risk plays an important part while decision-making in any domain. So in order to have such an analysis of risk while decision-making, in this paper we highlight the importance of risk and then propose a fuzzy inference model for assisting risk-based decision making in e-commerce business interactions. 2009 Conference Paper http://hdl.handle.net/20.500.11937/44073 10.1109/NBiS.2009.85 IEEE Computer Society fulltext |
| spellingShingle | perceived risk risk propensity decision making Hussain, Omar Dillon, Tharam S. Chang, Elizabeth Hussain, Farookh Khadeer A fuzzy inference model for risk based informed decision-making in e-business |
| title | A fuzzy inference model for risk based informed decision-making in e-business |
| title_full | A fuzzy inference model for risk based informed decision-making in e-business |
| title_fullStr | A fuzzy inference model for risk based informed decision-making in e-business |
| title_full_unstemmed | A fuzzy inference model for risk based informed decision-making in e-business |
| title_short | A fuzzy inference model for risk based informed decision-making in e-business |
| title_sort | fuzzy inference model for risk based informed decision-making in e-business |
| topic | perceived risk risk propensity decision making |
| url | http://hdl.handle.net/20.500.11937/44073 |