Counterfeit proneness: Conceptualisation and scale development

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Counterfeit proneness: Conceptualisation and scale development

Counterfeiting is one of the fastest-growing industries in the world across a wide range of product categories, including music, movies, food, computer software, pharmaceuticals, fertilisers, and machinery parts. Prior research focuses on deceptive counterfeiting in which the consumers are not aware...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Chan, R.Y.
Format:	Journal Article
Published:	Routledge 2011
Subjects:	scale development brand consciousness value consciousness shopping enjoyment status consumption materialism attitude towards counterfeiting face consciousness
Online Access:	http://hdl.handle.net/20.500.11937/43928

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