A collective, undifferentiated accounting profession: an Australian study
A study of 386 potential and current members of the accounting profession inAustralia and South-East Asia provides evidence of the importance of threeattributes – brand/reputation, international recognition of qualifications andcareer opportunities – in the decision to join a professional accounting...
| Main Authors: | , , , |
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| Format: | Journal Article |
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Wiley-Blackwell Publishing Asia
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/43823 |
| _version_ | 1848756818188173312 |
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| author | Inglis, R. Shelly, M. Morley, C. De Lange, Paul |
| author_facet | Inglis, R. Shelly, M. Morley, C. De Lange, Paul |
| author_sort | Inglis, R. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | A study of 386 potential and current members of the accounting profession inAustralia and South-East Asia provides evidence of the importance of threeattributes – brand/reputation, international recognition of qualifications andcareer opportunities – in the decision to join a professional accounting body.While these attributes are important, logit regression models indicate that theyare not discriminatory in the choice of professional body and suggest a perceptionof a collective, undifferentiated accounting profession. The marketing ofbrand/reputation and membership benefits may be a more efficient and effectivestrategy in attracting members and differentiating the profession if undertakenby a combined or coordinated professional body. |
| first_indexed | 2025-11-14T09:18:14Z |
| format | Journal Article |
| id | curtin-20.500.11937-43823 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:18:14Z |
| publishDate | 2011 |
| publisher | Wiley-Blackwell Publishing Asia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-438232017-02-28T01:47:36Z A collective, undifferentiated accounting profession: an Australian study Inglis, R. Shelly, M. Morley, C. De Lange, Paul Differentiation Brand Professional - accounting bodies Membership Accounting A study of 386 potential and current members of the accounting profession inAustralia and South-East Asia provides evidence of the importance of threeattributes – brand/reputation, international recognition of qualifications andcareer opportunities – in the decision to join a professional accounting body.While these attributes are important, logit regression models indicate that theyare not discriminatory in the choice of professional body and suggest a perceptionof a collective, undifferentiated accounting profession. The marketing ofbrand/reputation and membership benefits may be a more efficient and effectivestrategy in attracting members and differentiating the profession if undertakenby a combined or coordinated professional body. 2011 Journal Article http://hdl.handle.net/20.500.11937/43823 Wiley-Blackwell Publishing Asia restricted |
| spellingShingle | Differentiation Brand Professional - accounting bodies Membership Accounting Inglis, R. Shelly, M. Morley, C. De Lange, Paul A collective, undifferentiated accounting profession: an Australian study |
| title | A collective, undifferentiated accounting profession: an Australian study |
| title_full | A collective, undifferentiated accounting profession: an Australian study |
| title_fullStr | A collective, undifferentiated accounting profession: an Australian study |
| title_full_unstemmed | A collective, undifferentiated accounting profession: an Australian study |
| title_short | A collective, undifferentiated accounting profession: an Australian study |
| title_sort | collective, undifferentiated accounting profession: an australian study |
| topic | Differentiation Brand Professional - accounting bodies Membership Accounting |
| url | http://hdl.handle.net/20.500.11937/43823 |