An Empirical study of Market Strength of Firms and Its Influence on Accounting and non-Accounting Measures Using the Balanced Scorecard Concept

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An Empirical study of Market Strength of Firms and Its Influence on Accounting and non-Accounting Measures Using the Balanced Scorecard Concept

The firm's market position strength is referred to as the extent of share in the market, in a particular business segment. The firm's market strength has a significant influence on the performance measures of the Performance Measurement System (PMS). As highlighted in the literature a firm...

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Bibliographic Details
Main Authors:	Krishnan, Anbalagan, Ravindran, R.
Format:	Journal Article
Published:	Intellectbase International Consortium 2013
Online Access:	http://connection.ebscohost.com/c/articles/94247604/empirical-study-market-strength-firms-influence-accounting-non-accounting-measures-using-balanced-scorecard-concept http://hdl.handle.net/20.500.11937/43682

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