Framing CSR within the context of strategy
Much has been written about the role of business in society. More specifically, a dominant theme in the literature has focused on the conceptualisation of corporate social responsibility (CSR) and, in the process, has defined what responsibilities firms assume toward society. However, such conceptua...
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| Format: | Working Paper |
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Curtin University of Technology
2006
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| Online Access: | http://hdl.handle.net/20.500.11937/43630 |
| _version_ | 1848756756640956416 |
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| author | Galbreath, Jeremy |
| author_facet | Galbreath, Jeremy |
| author_sort | Galbreath, Jeremy |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Much has been written about the role of business in society. More specifically, a dominant theme in the literature has focused on the conceptualisation of corporate social responsibility (CSR) and, in the process, has defined what responsibilities firms assume toward society. However, such conceptualisations rarely offer scholarship on how CSR fits into the domain of strategy. Given that CSR is argued to be an imperative that can significantly affect competitiveness, integrating CSR into the core of the firm should not be an after-thought to the development of strategy or a reactive initiative due to external pressures. By drawing upon insights from economic, strategic management, sociology, stakeholder and marketing theory, we frame CSR within six fundamental dimensions of strategy. The exercise contributes to scholarly debate in that it extends current thinking on CSR and to managerial practice in that it offers insight into how CSR might be integrated into strategy for firm ? and societal ? benefit. |
| first_indexed | 2025-11-14T09:17:16Z |
| format | Working Paper |
| id | curtin-20.500.11937-43630 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:17:16Z |
| publishDate | 2006 |
| publisher | Curtin University of Technology |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-436302017-01-30T15:08:49Z Framing CSR within the context of strategy Galbreath, Jeremy social issues CSR stakeholder theory strategy social problems social responsibilities Much has been written about the role of business in society. More specifically, a dominant theme in the literature has focused on the conceptualisation of corporate social responsibility (CSR) and, in the process, has defined what responsibilities firms assume toward society. However, such conceptualisations rarely offer scholarship on how CSR fits into the domain of strategy. Given that CSR is argued to be an imperative that can significantly affect competitiveness, integrating CSR into the core of the firm should not be an after-thought to the development of strategy or a reactive initiative due to external pressures. By drawing upon insights from economic, strategic management, sociology, stakeholder and marketing theory, we frame CSR within six fundamental dimensions of strategy. The exercise contributes to scholarly debate in that it extends current thinking on CSR and to managerial practice in that it offers insight into how CSR might be integrated into strategy for firm ? and societal ? benefit. 2006 Working Paper http://hdl.handle.net/20.500.11937/43630 Curtin University of Technology fulltext |
| spellingShingle | social issues CSR stakeholder theory strategy social problems social responsibilities Galbreath, Jeremy Framing CSR within the context of strategy |
| title | Framing CSR within the context of strategy |
| title_full | Framing CSR within the context of strategy |
| title_fullStr | Framing CSR within the context of strategy |
| title_full_unstemmed | Framing CSR within the context of strategy |
| title_short | Framing CSR within the context of strategy |
| title_sort | framing csr within the context of strategy |
| topic | social issues CSR stakeholder theory strategy social problems social responsibilities |
| url | http://hdl.handle.net/20.500.11937/43630 |