APA (7th ed.) Citation

Roy, R., & Robinson, L. J. (2009). Regulatory focus and alternative processing conditions: Attribute importance versus attribute ease of imagibility. Academy of Marketing Science.

Chicago Style (17th ed.) Citation

Roy, Rajat, and L. Jr Robinson. Regulatory Focus and Alternative Processing Conditions: Attribute Importance Versus Attribute Ease of Imagibility. Academy of Marketing Science, 2009.

MLA (9th ed.) Citation

Roy, Rajat, and L. Jr Robinson. Regulatory Focus and Alternative Processing Conditions: Attribute Importance Versus Attribute Ease of Imagibility. Academy of Marketing Science, 2009.