The great divide in emotions under nostalgic appeal types in advertising

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The great divide in emotions under nostalgic appeal types in advertising

Bibliographic Details
Main Authors:	Phau, Ian, Marchegiani, Chris
Other Authors:	Dewi Tojib
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2009
Online Access:	http://hdl.handle.net/20.500.11937/43360

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