Regions/sub-regions as influences in wine selection

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Regions/sub-regions as influences in wine selection

The paper discusses the extent of the influence wine regions in Western Australia (WA) have on consumers' wine purchase decisions. Participants in a structured survey were beginner to intermediate classes in the Wine Education Centre (WEC). Of the 220 completed questionnaires, 216 useable res...

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Bibliographic Details
Main Authors:	Shanka, Tekle, Mastaglia, Aymee
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	region wine Tourism location entertainment
Online Access:	http://hdl.handle.net/20.500.11937/43239

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