Regions/sub-regions as influences in wine selection
The paper discusses the extent of the influence wine regions in Western Australia (WA) have on consumers' wine purchase decisions. Participants in a structured survey were beginner to intermediate classes in the Wine Education Centre (WEC). Of the 220 completed questionnaires, 216 useable res...
| Main Authors: | , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/43239 |
| _version_ | 1848756635421376512 |
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| author | Shanka, Tekle Mastaglia, Aymee |
| author_facet | Shanka, Tekle Mastaglia, Aymee |
| author_sort | Shanka, Tekle |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The paper discusses the extent of the influence wine regions in Western Australia (WA) have on consumers' wine purchase decisions. Participants in a structured survey were beginner to intermediate classes in the Wine Education Centre (WEC). Of the 220 completed questionnaires, 216 useable responses were analysed using SPSS v. 17. Results showed that familiar/famous wine regions and areas were most influential in wine purchase decisions for age group and self-reported wine knowledge. Results are discussed with suggestions for future research direction on individual wine producing regions. |
| first_indexed | 2025-11-14T09:15:20Z |
| format | Working Paper |
| id | curtin-20.500.11937-43239 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:15:20Z |
| publishDate | 2009 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-432392017-01-30T15:05:59Z Regions/sub-regions as influences in wine selection Shanka, Tekle Mastaglia, Aymee region wine Tourism location entertainment The paper discusses the extent of the influence wine regions in Western Australia (WA) have on consumers' wine purchase decisions. Participants in a structured survey were beginner to intermediate classes in the Wine Education Centre (WEC). Of the 220 completed questionnaires, 216 useable responses were analysed using SPSS v. 17. Results showed that familiar/famous wine regions and areas were most influential in wine purchase decisions for age group and self-reported wine knowledge. Results are discussed with suggestions for future research direction on individual wine producing regions. 2009 Working Paper http://hdl.handle.net/20.500.11937/43239 School of Marketing, Curtin Business School fulltext |
| spellingShingle | region wine Tourism location entertainment Shanka, Tekle Mastaglia, Aymee Regions/sub-regions as influences in wine selection |
| title | Regions/sub-regions as influences in wine selection |
| title_full | Regions/sub-regions as influences in wine selection |
| title_fullStr | Regions/sub-regions as influences in wine selection |
| title_full_unstemmed | Regions/sub-regions as influences in wine selection |
| title_short | Regions/sub-regions as influences in wine selection |
| title_sort | regions/sub-regions as influences in wine selection |
| topic | region wine Tourism location entertainment |
| url | http://hdl.handle.net/20.500.11937/43239 |