Brand resonance: the case of brand extensions of prototypical brands
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Global Business and Technology Association
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/43200 |
| _version_ | 1848756624585392128 |
|---|---|
| author | Baird, Michael Phau, Ian |
| author2 | Nejdet Delener |
| author_facet | Nejdet Delener Baird, Michael Phau, Ian |
| author_sort | Baird, Michael |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T09:15:10Z |
| format | Conference Paper |
| id | curtin-20.500.11937-43200 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:15:10Z |
| publishDate | 2009 |
| publisher | Global Business and Technology Association |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-432002022-12-09T07:12:34Z Brand resonance: the case of brand extensions of prototypical brands Baird, Michael Phau, Ian Nejdet Delener Leonora Fuxman Victor Lu Anna Putnova Luis Eduardo Rivera-Solis 2009 Conference Paper http://hdl.handle.net/20.500.11937/43200 Global Business and Technology Association restricted |
| spellingShingle | Baird, Michael Phau, Ian Brand resonance: the case of brand extensions of prototypical brands |
| title | Brand resonance: the case of brand extensions of prototypical brands |
| title_full | Brand resonance: the case of brand extensions of prototypical brands |
| title_fullStr | Brand resonance: the case of brand extensions of prototypical brands |
| title_full_unstemmed | Brand resonance: the case of brand extensions of prototypical brands |
| title_short | Brand resonance: the case of brand extensions of prototypical brands |
| title_sort | brand resonance: the case of brand extensions of prototypical brands |
| url | http://hdl.handle.net/20.500.11937/43200 |