APA (7th ed.) Citation

Baird, M., Phau, I., & Delener, N. (2009). Brand resonance: The case of brand extensions of prototypical brands. Global Business and Technology Association.

Chicago Style (17th ed.) Citation

Baird, Michael, Ian Phau, and Nejdet Delener. Brand Resonance: The Case of Brand Extensions of Prototypical Brands. Global Business and Technology Association, 2009.

MLA (9th ed.) Citation

Baird, Michael, et al. Brand Resonance: The Case of Brand Extensions of Prototypical Brands. Global Business and Technology Association, 2009.