Offer quality: perceptual differences between Australian rock lobster exporters and Japanese rock lobster importers

An empirical examination of the perceived difference in product offer quality between WA rock lobster exporters and their respective Japanese importers revealed that consistent quality, a willingness to provide market information and a willingness to meet importer's immediate needs were the mos...

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Bibliographic Details
Main Authors: Batt, Peter, Morooka, R.
Other Authors: Aron O'Cass
Format: Conference Paper
Published: Griffith University 2000
Online Access:http://hdl.handle.net/20.500.11937/43090
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author Batt, Peter
Morooka, R.
author2 Aron O'Cass
author_facet Aron O'Cass
Batt, Peter
Morooka, R.
author_sort Batt, Peter
building Curtin Institutional Repository
collection Online Access
description An empirical examination of the perceived difference in product offer quality between WA rock lobster exporters and their respective Japanese importers revealed that consistent quality, a willingness to provide market information and a willingness to meet importer's immediate needs were the most important variables influencing an importer's decision to purchase. While both importers and exporters agreed that delivering consistent quality was the most important variable, exporters ranked competitive price much higher than importers. Results demonstrate that WA exporters have an opportunity to add value to their product offer by providing continuous product support, market information and being able to respond better to importers immediate needs.
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format Conference Paper
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institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T09:14:41Z
publishDate 2000
publisher Griffith University
recordtype eprints
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spelling curtin-20.500.11937-430902017-01-30T15:04:38Z Offer quality: perceptual differences between Australian rock lobster exporters and Japanese rock lobster importers Batt, Peter Morooka, R. Aron O'Cass An empirical examination of the perceived difference in product offer quality between WA rock lobster exporters and their respective Japanese importers revealed that consistent quality, a willingness to provide market information and a willingness to meet importer's immediate needs were the most important variables influencing an importer's decision to purchase. While both importers and exporters agreed that delivering consistent quality was the most important variable, exporters ranked competitive price much higher than importers. Results demonstrate that WA exporters have an opportunity to add value to their product offer by providing continuous product support, market information and being able to respond better to importers immediate needs. 2000 Conference Paper http://hdl.handle.net/20.500.11937/43090 Griffith University fulltext
spellingShingle Batt, Peter
Morooka, R.
Offer quality: perceptual differences between Australian rock lobster exporters and Japanese rock lobster importers
title Offer quality: perceptual differences between Australian rock lobster exporters and Japanese rock lobster importers
title_full Offer quality: perceptual differences between Australian rock lobster exporters and Japanese rock lobster importers
title_fullStr Offer quality: perceptual differences between Australian rock lobster exporters and Japanese rock lobster importers
title_full_unstemmed Offer quality: perceptual differences between Australian rock lobster exporters and Japanese rock lobster importers
title_short Offer quality: perceptual differences between Australian rock lobster exporters and Japanese rock lobster importers
title_sort offer quality: perceptual differences between australian rock lobster exporters and japanese rock lobster importers
url http://hdl.handle.net/20.500.11937/43090