Developing cancer warning statements for alcoholic beverages

Background: There is growing evidence of the increased cancer risk associated with alcohol consumption, but this is not well understood by the general public. This study investigated the acceptability among drinkers of cancer warning statements for alcoholic beverages. Methods: Six focus groups were...

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Main Authors: Pettigrew, Simone, Jongenelis, M., Chikritzhs, Tanya, Slevin, Terry, Pratt, Steve, Glance, D., Liang, Wenbin
Format: Journal Article
Published: BioMed Central Ltd 2014
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/43080
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author Pettigrew, Simone
Jongenelis, M.
Chikritzhs, Tanya
Slevin, Terry
Pratt, Steve
Glance, D.
Liang, Wenbin
author_facet Pettigrew, Simone
Jongenelis, M.
Chikritzhs, Tanya
Slevin, Terry
Pratt, Steve
Glance, D.
Liang, Wenbin
author_sort Pettigrew, Simone
building Curtin Institutional Repository
collection Online Access
description Background: There is growing evidence of the increased cancer risk associated with alcohol consumption, but this is not well understood by the general public. This study investigated the acceptability among drinkers of cancer warning statements for alcoholic beverages. Methods: Six focus groups were conducted with Australian drinkers to develop a series of cancer-related warning statements for alcohol products. Eleven cancer warning statements and one general health warning statement were subsequently tested on 2,168 drinkers via an online survey. The statements varied by message frame (positive vs negative), cancer reference (general vs specific), and the way causality was communicated (‘increases risk of cancer’ vs ‘can cause cancer’). Results: Overall, responses to the cancer statements were neutral to favorable, indicating that they are unlikely to encounter high levels of negative reaction from the community if introduced on alcoholic beverages. Females, younger respondents, and those with higher levels of education generally found the statements to be more believable, convincing, and personally relevant. Positively framed messages, those referring to specific forms of cancer, and those using ‘increases risk of cancer’ performed better than negatively framed messages, those referring to cancer in general, and those using the term ‘can cause cancer’. Conclusion: Cancer warning statements on alcoholic beverages constitute a potential means of increasing awareness about the relationship between alcohol consumption and cancer risk.
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spelling curtin-20.500.11937-430802017-09-13T15:05:23Z Developing cancer warning statements for alcoholic beverages Pettigrew, Simone Jongenelis, M. Chikritzhs, Tanya Slevin, Terry Pratt, Steve Glance, D. Liang, Wenbin Alcohol Attitudes Prevention Warning labels Background: There is growing evidence of the increased cancer risk associated with alcohol consumption, but this is not well understood by the general public. This study investigated the acceptability among drinkers of cancer warning statements for alcoholic beverages. Methods: Six focus groups were conducted with Australian drinkers to develop a series of cancer-related warning statements for alcohol products. Eleven cancer warning statements and one general health warning statement were subsequently tested on 2,168 drinkers via an online survey. The statements varied by message frame (positive vs negative), cancer reference (general vs specific), and the way causality was communicated (‘increases risk of cancer’ vs ‘can cause cancer’). Results: Overall, responses to the cancer statements were neutral to favorable, indicating that they are unlikely to encounter high levels of negative reaction from the community if introduced on alcoholic beverages. Females, younger respondents, and those with higher levels of education generally found the statements to be more believable, convincing, and personally relevant. Positively framed messages, those referring to specific forms of cancer, and those using ‘increases risk of cancer’ performed better than negatively framed messages, those referring to cancer in general, and those using the term ‘can cause cancer’. Conclusion: Cancer warning statements on alcoholic beverages constitute a potential means of increasing awareness about the relationship between alcohol consumption and cancer risk. 2014 Journal Article http://hdl.handle.net/20.500.11937/43080 10.1186/1471-2458-14-786 BioMed Central Ltd fulltext
spellingShingle Alcohol
Attitudes
Prevention
Warning labels
Pettigrew, Simone
Jongenelis, M.
Chikritzhs, Tanya
Slevin, Terry
Pratt, Steve
Glance, D.
Liang, Wenbin
Developing cancer warning statements for alcoholic beverages
title Developing cancer warning statements for alcoholic beverages
title_full Developing cancer warning statements for alcoholic beverages
title_fullStr Developing cancer warning statements for alcoholic beverages
title_full_unstemmed Developing cancer warning statements for alcoholic beverages
title_short Developing cancer warning statements for alcoholic beverages
title_sort developing cancer warning statements for alcoholic beverages
topic Alcohol
Attitudes
Prevention
Warning labels
url http://hdl.handle.net/20.500.11937/43080