Perception of Consumer on Marketing Mix: Male vs. Female

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Perception of Consumer on Marketing Mix: Male vs. Female

Bibliographic Details
Main Author:	Goi, Chai
Other Authors:	Zhang Chris
Format:	Conference Paper
Published:	International Economics Development and Research Center (IEDRC) 2010
Online Access:	http://hdl.handle.net/20.500.11937/43076

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