Predictors and purchase intentions of counterfeits of luxury branded products

Predictors and purchase intentions of counterfeits of luxury branded products

This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main resear...

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Bibliographic Details
Main Author: Phau, Ian
Other Authors: Harry Timmermans
Format: Conference Paper
Published: Recent Advances in Retailing and Services Science 2010
Subjects:
culture-public relations relationship
public relations
education
heuristic
Online Access:http://hdl.handle.net/20.500.11937/43071

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