Predictors and purchase intentions of counterfeits of luxury branded products
This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main resear...
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| Format: | Conference Paper |
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Recent Advances in Retailing and Services Science
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/43071 |
| _version_ | 1848756589397278720 |
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| author | Phau, Ian |
| author2 | Harry Timmermans |
| author_facet | Harry Timmermans Phau, Ian |
| author_sort | Phau, Ian |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main research questions are (a) to determine consumer's attitudes towards purchasing counterfeit products and whether these attitudes correlate with and predict past counterfeit consumption/non-consumption (b) to determine whether brand, price and retailer are determinants for consumers purchasing counterfeit products and (c) to identify the extent to which population segments consumed counterfeit products. Data collected from a mall intercept were analysed using various multivariate statistical techniques. The analysis has produced several important implications for manufacturers and policy makers for consideration. |
| first_indexed | 2025-11-14T09:14:36Z |
| format | Conference Paper |
| id | curtin-20.500.11937-43071 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:14:36Z |
| publishDate | 2010 |
| publisher | Recent Advances in Retailing and Services Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-430712017-01-30T15:04:26Z Predictors and purchase intentions of counterfeits of luxury branded products Phau, Ian Harry Timmermans culture-public relations relationship public relations education heuristic This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main research questions are (a) to determine consumer's attitudes towards purchasing counterfeit products and whether these attitudes correlate with and predict past counterfeit consumption/non-consumption (b) to determine whether brand, price and retailer are determinants for consumers purchasing counterfeit products and (c) to identify the extent to which population segments consumed counterfeit products. Data collected from a mall intercept were analysed using various multivariate statistical techniques. The analysis has produced several important implications for manufacturers and policy makers for consideration. 2010 Conference Paper http://hdl.handle.net/20.500.11937/43071 Recent Advances in Retailing and Services Science fulltext |
| spellingShingle | culture-public relations relationship public relations education heuristic Phau, Ian Predictors and purchase intentions of counterfeits of luxury branded products |
| title | Predictors and purchase intentions of counterfeits of luxury branded products |
| title_full | Predictors and purchase intentions of counterfeits of luxury branded products |
| title_fullStr | Predictors and purchase intentions of counterfeits of luxury branded products |
| title_full_unstemmed | Predictors and purchase intentions of counterfeits of luxury branded products |
| title_short | Predictors and purchase intentions of counterfeits of luxury branded products |
| title_sort | predictors and purchase intentions of counterfeits of luxury branded products |
| topic | culture-public relations relationship public relations education heuristic |
| url | http://hdl.handle.net/20.500.11937/43071 |