Exploring the Role of IND–COL as a Moderator in the Comprehensive Service Evaluation Model

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Exploring the Role of IND–COL as a Moderator in the Comprehensive Service Evaluation Model

Prior research shows that a comprehensive service evaluation model best explains the relationships among perceived service quality, sacrifice, value, satisfaction, and behavioral intentions; however, it ignores the influence of culture on these relationships. This article tests the moderating effect...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Chen, I.S., Luk, S.T.
Format:	Journal Article
Published:	Routledge 2012
Subjects:	individualism sacrifice service quality Collectivism satisfaction perceived value moderator effects
Online Access:	http://hdl.handle.net/20.500.11937/42935

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