Examining the role of hybrid products in a consumer animosity setting

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Examining the role of hybrid products in a consumer animosity setting

This paper aims to examine the effects of animosity on consumers? willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). By examining the Chinese consumers? animosity towards the Japanese, the study?s findin...

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Bibliographic Details
Main Authors:	Kea, Garick, Phau, Ian
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2008
Subjects:	Hybrid products Consumer animosity Consumer ethnocentrism Country-of-origin
Online Access:	http://hdl.handle.net/20.500.11937/42927

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