Examining the role of hybrid products in a consumer animosity setting
This paper aims to examine the effects of animosity on consumers? willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). By examining the Chinese consumers? animosity towards the Japanese, the study?s findin...
| Main Authors: | , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/42927 |
| _version_ | 1848756551105380352 |
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| author | Kea, Garick Phau, Ian |
| author_facet | Kea, Garick Phau, Ian |
| author_sort | Kea, Garick |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper aims to examine the effects of animosity on consumers? willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). By examining the Chinese consumers? animosity towards the Japanese, the study?s findings revealed a high level of animosity present that resulted in the Chinese consumers? unwillingness to buy Japanese products. More importantly, results showed that the Chinese consumers are not any more receptive to hybrid products as such domestic affiliations have not diluted the animosity. |
| first_indexed | 2025-11-14T09:14:00Z |
| format | Working Paper |
| id | curtin-20.500.11937-42927 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:14:00Z |
| publishDate | 2008 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-429272017-01-30T15:03:07Z Examining the role of hybrid products in a consumer animosity setting Kea, Garick Phau, Ian Hybrid products Consumer animosity Consumer ethnocentrism Country-of-origin This paper aims to examine the effects of animosity on consumers? willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). By examining the Chinese consumers? animosity towards the Japanese, the study?s findings revealed a high level of animosity present that resulted in the Chinese consumers? unwillingness to buy Japanese products. More importantly, results showed that the Chinese consumers are not any more receptive to hybrid products as such domestic affiliations have not diluted the animosity. 2008 Working Paper http://hdl.handle.net/20.500.11937/42927 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Hybrid products Consumer animosity Consumer ethnocentrism Country-of-origin Kea, Garick Phau, Ian Examining the role of hybrid products in a consumer animosity setting |
| title | Examining the role of hybrid products in a consumer animosity setting |
| title_full | Examining the role of hybrid products in a consumer animosity setting |
| title_fullStr | Examining the role of hybrid products in a consumer animosity setting |
| title_full_unstemmed | Examining the role of hybrid products in a consumer animosity setting |
| title_short | Examining the role of hybrid products in a consumer animosity setting |
| title_sort | examining the role of hybrid products in a consumer animosity setting |
| topic | Hybrid products Consumer animosity Consumer ethnocentrism Country-of-origin |
| url | http://hdl.handle.net/20.500.11937/42927 |